Behind Every Kick is Wealdstone FC's 2019/20 season official charity partner. What a brilliant season it's shaping up to be for us both.
Behind Every Kick is a charity working across London with youth sports teams to empower young people. We engage them through a mutual love of sport and help them discover that they can harness the skills they are building on the pitch to create opportunities for themselves beyond it. Behind Every Kick has been working with Wealdstone FC's Under-16 team for the past two seasons.
Former Wealdstone FC Chairman David Pollock founded Behind Every Kick in 2016. David, a long-standing advocate for young people, recognises how beneficial his experiences as a keen amateur footballer have been in forging his successful career as an entrepreneur. Behind Every Kick has created a development programme for young people in partnership with Lane4 - world-renowned experts in human performance who work with elite level athletes and business leaders - which enables them to unlock their potential.
Behind Every Kick is proud to have been asked to deliver our development programme to Wealdstone FC's Under-16s. The programme challenges the club's young players to develop strategies for coping with pressure, communicate effectively, understand what motivates them, build confidence through knowing their strengths and perform as part of a team. We explore these themes using practical football-based games and discussions on high profile incidents occurring in professional football - whether it be how a player reacts to being substituted, or how a manager motivates his team at half time to turn a game around. Each session we deliver ends with the young players being asked to consider how their learning applies to their wider lives beyond football. While they won't all progress to the first team, by engaging with Behind Every Kick, Wealdstone FC is ensuring the club's young players have skills that will give them a lifetime of opportunities.
Wealdstone FC graduates from last year's Behind Every Kick programme joined young players from sports teams in Hackney and Stratford at our graduation ceremony, held at Arsenal's Emirates Stadium. Gunners' legend Charlie George was on hand to show them around.
Beyond the development programme Behind Every Kick has built a team of mentors who can work on a one-to-one basis with the club's young players to guide them as they take their next steps in life. Mentors are recruited specifically for their interest in sport and life experiences. This season Behind Every Kick has launched 'BEK Connect', where we help programme graduates explore potential careers by introducing them to inspirational people and organisations that spark their interest.
We are delighted that Wealdstone FC has selected Behind Every Kick as its official charity partner this season. It positively endorses the work we have done with the club's Under-16 team but also reflects the club's deep commitment to its young players. We were very grateful to Manager Dean Brennon, Dennon Lewis and Wealdstone's very own 'Raider' Gordon Hill for helping launch our Christmas Big Give campaign. In no small part thanks to the generosity of Stones fans we raised £26,000 during the Big Give. This money will allow us to continue the inspirational work we are doing with young people.
If you think you could provide young people with an opportunity as part of BEK Connect we'd love to hear from you - email firstname.lastname@example.org. To join our team of supporters by donating to Behind Every Kick please visit www.behindeverykick.org.
Up the Stones.